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Ecommerce is changing, are you ready?

Ecommerce is changing, with the boundaries between online and offline drawing ever closer, and with the latest developments in mobile phone apps, do you wonder where it’s all going?

The use of mobile phone apps has turned ecommerce on its head, allowing shoppers to research products live online whilst browsing products in store, shrinking the once vast gap between online and offline shopping. Granted, we’re a long way off from the ultimate mobile shopping experience, but how far is that exactly?

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